Not many businesses would risk leaving their goods unattended on the street – Well, that’s exactly what one company in Baghdad did… Read on and see the result (And be sure to follow Diplomantiq to receive the free, monthly e-magazine).
Ice Pack is a famous Ice Cream and desert parlour in Baghdad which attempted a brave, and very creative, social experiment, to see how many people would pay for their products if they were left unattended for self-service in public.
Entitled ‘selling, with trust’ – the project was designed and produced by Shaf Media along with the Ice Pack team who set up a stand in public with an ice cream freezer, along with spoons, napkins and a money box for people to pay and take their change – by themselves.
The results were an outstanding 97% paid purchases and only 3% of ‘customers’ walked away with a cheeky freebie!
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This project definitely adds to the development of consumer engagement in Iraq from a commercial perspective, but it also has a socially conscious aspect as it highlights the level of civility in the immediate location, given that it is still under heavy conflict. It also promotes the universal messages of trust and respect between people, property, and trade… It goes to show, the ‘Cradle of Civilisation’ is still teaching the world some very valuable lessons…
لأول مرة في العراق… حملة البيع بالثقة .
فكرة الحملة : انت تشتري و تدفع و ترجع لنفسك الباقي .
المكان : مول المنصور .
اشكد تتوقعون نسبة الي دفعو و الي غلسو ؟
خلونة انشوف سوة …
Watch the video and see how it all happened…
//Adore & Endure//